Industry Knowledge: Consumer Goods.

Our consultants have in-depth experience of implementing, enhancing and upgrading Siebel and Oracle BI applications in the Consumer Goods Industry. We understand the vast investments that Consumer Goods companies make in Trade Promotions and the importance of accurate Promotional Evaluation to determine their effectiveness. We also recognize the bottom-line impact of an effectively managed sales force.

Our consultants have developed innovative Siebel and OBIEE solutions to challenges that affect companies across the industry. Sample work has included:
  • Implementing advanced dashboards in Oracle BI for trade promotion evaluation.
  • Integrating external data sources to facilitate post-promotion evaluation and drive promotional effectiveness.
  • Creating a trade fund management cockpit that uses a chart-based user interface to give the planner a complete overview of their promotions.
  • Implementing an automated deduction matching service that allows staff to focus only on deductions that really require attention.
  • Streamlining the data capture process for sales representatives in order to reduce the time spent keying in data and increase the number of in-store visits.
  • Using data gathered from the sales force and third party sources to quickly identify and resolve out-of-stock and phantom inventory issues and help drive increased sales.
  • Assisting clients with the switch from fixed to accrual-based trade promotion funding.
  • Integrating with Nielsen data to improve data quality and reporting accuracy and highlight new opportunities.
Our consultants have worked with some of the leading companies in the consumer goods industry, including:
  • Energizer Personal Care / Playtex
  • Mars
  • Nestlé
  • Reckitt-Benckiser
Contact us to speak to a Siebel Consumer Goods expert today!